Privacy Policy

If you visit our websites, we collect personal data from you. 

The personal data collected includes, among others:

• Details about how you arrived at our websites, e.g. if you clicked on a banner or arrived from a social media platform.
• Location details, such as your current location, country, local website preferences (e.g. Grundfos.com, Grundfos.de, Grundfos.us, or similar), etc.
• Usage and interaction information, such as your IP address (hashed), details about your interactions with our websites (including product searches, page visits, time spent on pages, clicks performed, written input, etc.), performance and diagnostics data and statistics, your device’s operating system and other specifications, etc.
• Customer support-related information, such as details entered in self-service or contact forms, logs of chat sessions with our customer support personnel, etc.
• Survey and customer satisfaction data, such as responses to surveys, feedback provided to Grundfos or Grundfos employees, etc.

For website visitors we collect personal data through interactions with the websites, e.g. through use of cookies or pixels (please refer to our cookie policy for further details). Finally, we may collect or receive personal data from third parties, such as social media platforms, websites, and business partners of Grundfos, or from publicly available sources.

We use personal data to improve our services and to learn more about the behaviour of our visitors. We do this through analyses and statistics based on the data that we collect. Further, we use your personal data for internal purposes at Grundfos. The main purposes include:

• Improvement and development of Grundfos’ offerings, including for statistical purposes, and analyses of user requirements;
• customer success management, i.e. monitoring, analysis, management, and support of full lifecycle customer relationships;
• optimisation of our marketing services based on knowledge of user behaviours and usage;
• training of Grundfos employees, e.g. in customer support, IT development, or sales;
• optimisation and development of support services;
• bug fixing and technical maintenance;
• compliance with the legal obligations of Grundfos; and
• solving disputes, enforcing contractual agreements, and establishing, exercising or defending legal claims.

To do the above, we combine and enrich the data that we have collected or received, and we use profiling and automated decision-making. Please refer to “Profiling and automated decision-making” below. As examples, this entails that your product searches or use of certain features can be combined with data from our marketing systems (if you are a marketing recipient, see “Marketing recipients”) or with data concerning your Grundfos account (if you are a registered user, see “Users of Grundfos digital offerings”), which will allow us to personalise content for you, or that data is enriched with data from third parties or AI/machine learning.

When you are a marketing recipient, we collect personal data which we use to provide you with tailored news, information, events, and offers, thereby improving your Grundfos experience.

The personal data collected includes, among others:

• Personal details, such as your name and surname, signature, language preferences, etc.
• Contact details, such as your (work) address, country of residence/geographic region, telephone number, email address, etc.
• Work-related information, such as your industry, role, employer, relationship with other parties (e.g. distributors or installers), areas of interest, etc.
• Information about interactions with you, such as your consent to receipt of marketing materials, effectiveness of marketing efforts (such as your clicks, opens, channels, etc.), marketing preferences, product searches and interests, information about sales visits, event or trade fair participation, etc.
• Details concerning participation in loyalty/reward programmes and competitions, such as details about amount of points collected and how, spending of points, rewards and prizes won, amount of lots or tickets in draws, quiz answers, participation in games, etc.
• Activity on relevant third-party platforms, such as social media activity (in accordance with your consents/settings on such social media) and platforms of our business partners. 
• Survey and customer satisfaction data, such as responses to surveys (unless anonymous), feedback provided to Grundfos or Grundfos employees, etc.

We use your personal data to provide you with the direct marketing materials, and we use your personal data to ensure that the marketing materials are personalised to your interests and specific circumstances as further set out above. As the main rule, we collect your personal data directly from you, e.g. when you provide us with your contact details and sign up for marketing materials. We may also collect personal data from you or your employer in your role of customer (see “Customers”), or from Grundfos offerings (e.g. products, apps or cloud services) and Grundfos websites used by you (see “Users of Grundfos digital offerings” and “Website visitors”). Finally, we may collect or receive personal data from third parties, such as social media platforms, websites, and business partners of Grundfos, or from publicly available sources.

In addition to provision of marketing materials, and personalisation of the marketing materials which you receive, we use your personal data for internal purposes at Grundfos, including:

• Customer success management, i.e. monitoring, analysis, management, and support of full lifecycle customer relationships;
• optimisation of marketing services, e.g. analysing customer demands to target advertising or providing you with information about supplementary services/products to your existing portfolio;
• optimisation and development of support services;
• training of Grundfos employees, e.g. in customer support or sales;
• bug fixing and technical maintenance;
• compliance with the legal obligations of Grundfos, e.g. marketing laws and data protection laws; and
• solving disputes, enforcing contractual agreements, and establishing, exercising or defending legal claims.

To do the above, and for general support of customer relationships, we combine and enrich the data that we have collected or received, and we use profiling and automated decision-making. Please refer to “Profiling and automated decision-making” below. As examples, this entails that data stored in our customer relationship management-system (CRM) is combined with data from our marketing systems (see “Customers”), or that we can combine marketing data with product and offering usage data (see “Users of Grundfos digital offerings”), or that data is enriched with data from third parties or AI/machine learning. We may also combine data to ensure compliance with legal obligations of Grundfos.

When you are a customer of Grundfos, or when you work for a company which is a customer of Grundfos, we collect personal data which we use to provide you or your employer with the best possible Grundfos experience, thereby improving customer value. 

The personal data collected includes, among others:

• Personal details, such as your name and surname, signature, language preferences, video/audio recordings and photos of you (in case of remote support), etc.
• Contact details, such as your (work) address, country of residence/geographic region, telephone number, email address, etc.
• Work-related information, such as your industry, role, employer, relationship with other parties (e.g. distributors or installers), areas of interest, etc.
• Sales-related information, to the extent that this contains personal data, such as email correspondence, information about sales visits, event or trade fair participation, webinar participation, pending orders or active subscriptions, purchase/order history, subscription history, quotation history, delivery addresses, rebates and incentives, etc.
• Product, warranty and service-related information, to the extent that this contains personal data, such as installed base, installation dates, warranty status, extended warranties, repair and service information including maintenance status and service visits, etc.
• Product usage and product status information, to the extent that this contains personal data and that it may be linked with you as a customer, such as water flow and pressure, water and waste water discharge, power usage, temperature, other utilisation data, error reports, maintenance status, pending service visits, usage logs, etc. 
• App, offering or website usage, to the extent that this may be linked with you as a customer, such as your interactions with functions within the various apps or services (including feature usage, product searches, page visits, time spent on pages, clicks or touches performed, written input, usage history, etc.), product connectivity, data concerning activity levels (inactivity) within the context of the offering, event logs, reports created or shared, details of downloaded/installed apps or programs, your IP address, performance and diagnostics data and statistics, version data, your device’s type, operating system and other specifications, crash data, network carrier, etc.
• Customer support-related information, such as details entered in self-service or contact forms, logs of chat sessions with our customer support personnel, caller ID, audio recording of calls (may be subject to consent, depending on the circumstances) or call notes, time of calls, correspondence with Grundfos, etc.
• Details concerning participation in loyalty/reward programmes and competitions, such as details about amount of points collected and how, spending of points, rewards and prizes won, amount of lots or tickets in draws, quiz answers, participation in games, etc.
• Details concerning participation in network or communities hosted or facilitated by Grundfos, such as details of your interactions with Grundfos or other participants in such contexts and data necessary for facilitation of the network/community in question.
• Transaction and/or financial information, to the extent that this contains personal data, such as invoicing details, bank details, credit or debit card information, information from credit agencies, etc.
• Details concerning visits at Grundfos or elsewhere, to the extent that we host a visit by you or otherwise facilitate visits and travel by you in a Grundfos context, such as your reason for visit, and if relevant dietary requirements, accommodation, travel itinerary, passport copy (if required), home address (if required), emergency contacts, photos and group photos, etc.
• Activity on relevant third-party platforms, such as social media activity (in accordance with your consents/settings on such social media) and platforms of our business partners. 
• Survey and customer satisfaction data, such as responses to surveys, feedback provided to Grundfos or Grundfos employees, etc.

The above-mentioned personal data will only be collected to the extent relevant for your customer relationship and your interactions with Grundfos. As the main rule, we collect your personal data directly from you or your employer/co-workers, e.g. when you provide us with your contact details or you purchase a product/service from us. We may also collect personal data from Grundfos offerings (e.g. products, apps or cloud services) and Grundfos websites used by you (see “Users of Grundfos digital offerings” and “Website visitors” for additional details), or from your receipt of our marketing materials (see “Marketing recipients”). Finally, we may collect or receive personal data from third parties, such as social media platforms, websites, and business partners of Grundfos, or from publicly available sources.

We use the personal data e.g. for tailored offers, improved service and support for your Grundfos products, and increased functionality of Grundfos’ offerings. In other words, we use and analyse personal data to ensure a personalised customer experience for you, based on your preferences and your interactions with Grundfos, and to continuously improve Grundfos’ offerings. Further, we use your personal data for internal purposes at Grundfos, including:

• Customer success management, i.e. monitoring, analysis, management, and support of full lifecycle customer relationships;
• optimisation of marketing and sales activities, e.g. analysing customer demands to target advertising or providing you with information about supplementary services/products to your existing portfolio;
• optimisation and development of support services;
• communication purposes, e.g. customer interviews or stories;
• training of Grundfos employees, e.g. in customer support or sales;
• bug fixing and technical maintenance;
• planning, performing and managing the contractual relationship with customers, including administration and bookkeeping;
• fraud and abuse prevention;
• compliance with the legal obligations of Grundfos, e.g. export control and customs or sanctions screenings; and
• solving disputes, enforcing contractual agreements, and establishing, exercising or defending legal claims.

To do the above, and for general support of customer relationships, we combine and enrich the data that we have collected or received, and we use profiling and automated decision-making. Please refer to “Profiling and automated decision-making” below. As examples, this entails that data stored in our customer relationship management-system (CRM) is combined with data from our marketing systems, or that we can combine sales data with product usage data, or that data is enriched with data from third parties or AI/machine learning. We may also combine data to ensure compliance with legal obligations of Grundfos, e.g. for sanctions screenings.

If you are the owner or user of a Grundfos digital offering or app, including physical products with smart functionality, or if you are a registered user with Grundfos (creating a Grundfos account), we may collect personal data from you. Please note that not all data related to products and services/apps will be “personal data” under the GDPR. Personal data will only be data that can be related to you as a data subject. 

The personal data collected includes, among others:

• Personal details, such as your name and surname, user ID/login and password, language preferences, video/audio recordings and photos of you (in case of remote support), etc.
• Contact details, such as your (work) address, country of residence/geographic region, telephone number, email address, etc.
• Work-related information, such as your employer/company, areas of interest, job role, etc.
• Sales-related information, to the extent that this contains personal data and that it may be linked with you as a user, such as pending orders or active subscriptions, purchase/order history, subscription history, delivery addresses, rebates and incentives, etc.
• Product, warranty and service-related information, such as installed base (products and serial no., installation address), installation dates, warranty status, extended warranties, repair and service information including maintenance status and service visits, etc.
• Product usage and product status information, to the extent that this contains personal data, such as water flow and pressure, water and waste water discharge, power usage, temperature, other utilisation data, error reports, maintenance status, pending service visits, usage logs, etc. 
• App or offering usage, such as your interactions with functions within the various apps or services (including feature usage, product searches, page visits, time spent on pages, clicks or touches performed, written input, etc.), product connectivity, data concerning activity levels (inactivity) within the context of the offering, event logs, reports created or shared, details of downloaded/installed apps or programs, your IP address, performance and diagnostics data and statistics, your device’s type, operating system and other specifications, version data, crash data, network carrier, etc.
• Activity on third-party platforms, such as social media activity (in accordance with your consents/settings on such social media) and platforms of our business partners (in relation to specific offerings). 
• Location data, such as user location.
• Customer support-related information, such as details entered in self-service or contact forms, logs of chat sessions with our customer support personnel, caller ID, audio recording of calls (if agreed to by you), etc.
• Survey and customer satisfaction data, such as responses to surveys, feedback provided to Grundfos or Grundfos employees, etc.

The above-mentioned personal data will only be collected to the extent relevant for your use of our offerings and your other interactions with Grundfos. We collect the personal data both directly from you and through your use of our offerings (including physical products, apps, cloud services, etc.). As an example of personal data collected directly from you, when you create a Grundfos account you provide us with your contact details, user ID/login, and employer information, and you may also provide us with additional (optional) details such as areas of interest. Some personal data will only be collected if you choose to utilise specific functions, such as alarms or reports, or  if you link your app/product with a Grundfos account (where linking is optional). Finally, we may collect or receive personal data from third parties, such as business partners of Grundfos or water supply/treatment organisations, or from publicly available sources.

We use this personal data to provide you with additional value and personalisation, e.g. functionalities which could optimise your water usage, energy efficiency, maintenance of products, set up alarms for you, deliver reports to you, etc. In short, we want to provide you with valuable solutions, and we want to improve those solutions and the customer experience continuously. If you create a Grundfos account, we collect personal data from you which we use to provide you with offerings which require a Grundfos account (see also “Customers” and “Marketing recipients”), to provide you with personalised content and suggestions based on your preferences and your interactions with Grundfos, and to continuously improve Grundfos’ offerings and user experience.

Further, we use your personal data for internal purposes at Grundfos. The main purposes include:

• Customer success management, i.e. monitoring, analysis, management and support of full lifecycle customer relationships;
• optimisation of marketing and sales activities based on knowledge of user behaviours and offering usage;
• optimisation and development of support services;
• communication purposes, e.g. user interviews or stories;
• training of Grundfos employees, e.g. in customer support, technical support, or sales;
• bug fixing and technical maintenance;
• planning, performing and managing the contractual relationship with users, including administration and bookkeeping;
• compliance with the legal obligations of Grundfos, e.g. product compliance laws or data protection laws; and
• solving disputes, enforcing contractual agreements, and establishing, exercising or defending legal claims.

To do the above, we combine and enrich the data that we have collected or received, and we use profiling and automated decision-making. Please refer to “Profiling and automated decision-making” below. As examples, this entails that we combine data from different products and apps, or that we can combine sales data with product usage data (see “Customers” and “Marketing recipients”), or that data is enriched with data from third parties or AI/machine learning. 

If you or your employer is a supplier of Grundfos, or a subcontractor to a supplier of Grundfos, we may collect personal data from you to ensure that our business relationship runs efficiently and smoothly. 

The personal data collected includes, among others:

• Personal details, such as your name and surname, username/login and password (if applicable), signature, language preferences, etc.
• Contact details, such as your (work) address, country of residence/geographic region, telephone number, email address, etc.
• Work-related information, such as your industry, role, employer, relationship with other parties, work permit status, educational background and courses/certifications completed (if relevant), etc.
• Supplier-related information, to the extent that this contains personal data, such as email correspondence, supplier history with Grundfos, references, performance reviews, event or trade fair participation, etc.
• Transaction and/or financial information, to the extent that this contains personal data, such as invoicing details, bank details, information from credit agencies, etc.
• Details concerning visits or work at Grundfos or elsewhere, to the extent that we host a visit by you or otherwise facilitate visits and travel by you in a Grundfos context, or if you perform work at Grundfos’ locations or on behalf of Grundfos at other locations, such as your reason for visit (including job task details), and if relevant dietary requirements, accommodation, travel itinerary, passport copy (if required), home address (if required), emergency contacts, photos and group photos, etc.
• Supplier survey data, such as responses to surveys, feedback provided to Grundfos or Grundfos employees, etc.

The above-mentioned personal data will only be collected to the extent relevant for your supplier relationship and your interactions with Grundfos. As the main rule, we collect your personal data directly from you or your employer/co-workers, e.g. when you provide us with your contact details or we enter into a business relationship with you. We may also collect personal data from your use of our websites (see “Website visitors”, and, if you have a Grundfos account, also “Users of Grundfos digital offerings”). Finally, we may collect or receive personal data from third parties, such as business partners of Grundfos, or from publicly available sources.

We use the personal data for day-to-day cooperation, planning, administration, handling of invoices, etc. We also use your personal data to ensure compliance with the legal obligations of Grundfos, e.g. in respect of sanctions or anti-money laundering/anti-corruption initiatives or adherence to Grundfos policies, to prevent fraud and abuse, to manage and enforce contractual obligations, and/or to establish, exercise or defend legal claims. We may combine data to ensure compliance with legal obligations of Grundfos, e.g. for sanctions screenings, or to ensure compliance with our supplier code of conduct.